02
Brand Refresh
ness
ness is for anyone looking to enhance their life and embrace their own unique “-ness”, whether that’s realness, weirdness, coolness, or sweetness, through cannabis. In 2025, ness wanted to move away from their ’60s-inspired visual identity, which had become increasingly saturated within the cannabis industry, and aimed to shift its focus from 510 vape cartridges to an entire new product line, All-in-One, prompting a brand refresh to align with the launch and strengthen its market presence with a more modern and dynamic approach.
MY SERVICES
Visual Identity
Motion Graphics
Email Marketing
Social Media
Print Production
Packaging
CREDITS
Matt Webb / Creative Direction
Oli Bell / Marketing Strategy
Jessica Grajczyk / Copywriting
CORE DESIGN SYSTEM
- Outlined product name + flavour icons + format + stars/dots = product logo
- 2-colour combo fo each SKU
- AI-generated fruit imagery for flavour profile with rules
- Flexible frame with wavy border wrapped around content in any ratios
RESULTS
- Scaled for packaging, prints, social, email campaigns, retail displays, and OOH promotional videos
- Repurposed easily and consistently for big headlines or new SKUs in the future, improving design workflows
- Ensured consistent look and feel
MARKETING CAMPAIGN
I led the design for all launch assets and the slushy-flavour-inspired “ALL IN IT TO WIN IT” campaign, which offered a chance to win free slushies for a year, bringing the product's essence to life. Guided by the Creative Director and VP of Brand, the work spotlighted the new branding and product line.
RESULTS