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DUNKD Product Launch
BZAM
BZAM is a cannabis brand crafted for seasoned connoisseurs who appreciate premium quality without the premium price. In 2024, BZAM launched DUNKD, an infused pre-roll product line dipped in cannabis concentrate for double the flavor and boosted potency.
I was entrusted with developing its visual identity, design system and leading the design for the product launch campaign. The DUNKD logo incorporates donut-inspired shapes to subtly suggest the product is dipped in “sauce”, a nod to its cannabis concentrate infusion. This visual metaphor reinforces the product’s indulgent appeal and ensures instant recognition.
MY SERVICES
Visual Identity
Motion Graphics
Email Marketing
Social Media
Web Design
Print Production
Packaging
CREDITS
Sister Merci / Consultation
Matt Webb / Creative Direction
Oli Bell / Marketing Strategy
Jessica Grajczyk / Copywriting
Adam Lang / Web Development
CORE DESIGN SYSTEM
- BZAM DUNKD logo aligned with SKU name
- Main red colour + unique SKU colour
- 2-3 distressed graphics representing each SKU identity
- Flexible frame to wrap around content in any ratios
RESULTS
- Scaled for packaging, prints, social, email campaigns, website, merch, and OOH promotional videos
- Repurposed easily and consistently for new SKUs in the future, improving design workflows
- Reinforced brand recognition and trust
MARKETING CAMPAIGN
To celebrate the launch, I collaborated with the Marketing team, Sister Merci and Casey Bannerman to produce a special promotional initiative “Slam, DUNKD Contest” for retailers and customers to win a custom DUNKD jersey, a pair of Nike Dunks and a VIP Raptors experience for 2, tailored to stand out in a saturated infused pre-roll market.
RESULTS