The BZAM Marketing team had a chance to take over Tokyo Smoke, one of the busiest foot-traffic stores in Toronto, to create an experiential installation that drew people in and promoted three house cannabis brands they own (BZAM, ness and HIGHLY DUTCH). The main challenge was working with the complexity of integrating multiple brands into one cohesive experience, integrated ROI measurement without screaming "marketing" and a limited budget. I partnered with the Marketing team and Sister Merci to create “THC Station”, a playful reimagining of a Toronto subway platform, inspired by the iconic TTC. Branded ads with QR codes, a custom newsstand, stickers, and spray paint elements were thoughtfully incorporated to unify the brands while maintaining an authentic, street-level vibe.

Tokyo Smoke Store Manager