05
Whimsical & Vintage Cakery
Lalolipop
Co-founded with my partner, Lalolipop is a Canadian online bakery specializing in whimsical, vintage-inspired bespoke cakes. Lalolipop was inspired by my partner’s nickname (Lalo), my last name (Li), and the vibrant pops of color featured throughout our products and photography. I was in charge of the brand identity, creative direction, marketing research & strategy, social media, digital targed advertising, and product photography.
Far from a traditional bakery, Lalolipop gained traction in 2022 with its bold aesthetic and unique designs, leading to exciting collaborations with brands and influencers like Nude, Homecoming, and ness, along with a press feature from Daily Hive / Dished Vancouver.
Far from a traditional bakery, Lalolipop gained traction in 2022 with its bold aesthetic and unique designs, leading to exciting collaborations with brands and influencers like Nude, Homecoming, and ness, along with a press feature from Daily Hive / Dished Vancouver.
MY SERVICES
Brand Identity
Creative Direction
Photography
Social Media
Marketing Strategy
Illustration
CREDITS
Eduardo Camarena / Baker
CORE DESIGN SYSTEM
- Sharp and vibrant product photography style
- Cosistent high angle shot for main image, with supporting close-up shots in a carousel post
- Vintage check pattern background
- Repurposed easily and consistently for every product shot, improving workflows
- Built a distinctive brand identity that stands out in a competitive market
- Increase engagement and sales with a visually consistent brand people connect with
SOCIAL
25K
followers5%+
average engagement>300
orders8
brand collabsBEST PERFORMING CONTENT
4.2M
views388K
likes89K
shares28K
savesPress & Brand Collaborations
2022
LALOLIPOP Cakes: Vancouver bakers create cute cakes in retro styles
Daily Hive Vancouver
Lalolipop was featured in 2022 by Daily Hive, a leading Canadian online news source, and Dished Vancouver on Instagram. The article highlighted our inspiration, vision, background, business model, services, and some of our best-selling products. It marked a major milestone for the brand, sparking a wave of brand collaborations, increased orders, and a surge in customer inquiries.