CL

Hi! I’m Christopher Li. I love bringing bold ideas to life for CPG and lifestyle brands, turning beautiful products into brands people genuinely connect with.

Vancouver, BC


    ness    




    ABOUT THE BRAND


    ness empowers people to explore their personal well-ness and express creativity through a variety of product formats.

    Rather than leaning into the typical, minimal approach to wellness branding, ness embraces a bold, playful identity. The brand leans into the "-ness" suffix, inviting customers to discover their own happi-ness, bold-ness, calm-ness, and more—through vibrant, 60s-inspired typography and a rich, expressive color palette tailored to different personalities.

    With a love for maximalism, ness isn’t afraid to stand out while maintaining clear messaging and strong graphic hierarchy throughout.

    MY SERVICES


    Email Marketing
    Merchandising
    Motion Graphics
    Illustration
    Packaging
    Photography
    Print Design
    Social Media Content
    Web Support

    CREDITS


    Katherine Patton  Creative Direction
    Matt Webb  Creative Direction
    Oli Bell  Marketing Strategy
    Jessica Grajczyk  Copywriting
    Christopher Li  Design
    Nick McDonald  Design
    Gia Thompson  Production
    Gabriel Cabrera  Photography


    EXPLOREYOURNESS EXPLOREYOURNESS.com


    CHRISTOPHER LI