© 2025 | christopher.li

ness    




ABOUT THE BRAND


ness empowers people to explore their personal well-ness and express creativity through a variety of product formats.

Rather than leaning into the typical, minimal approach to wellness branding, ness embraces a bold, playful identity. The brand leans into the "-ness" suffix, inviting customers to discover their own happi-ness, bold-ness, calm-ness, and more—through vibrant, 60s-inspired typography and a rich, expressive color palette tailored to different personalities.

With a love for maximalism, ness isn’t afraid to stand out while maintaining clear messaging and strong graphic hierarchy throughout.

MY SERVICES


Email Marketing
Merchandising
Motion Graphics
Illustration
Packaging
Photography
Print Design
Social Media Content
Web Support

CREDITS


Katherine Patton  Creative Direction
Matt Webb  Creative Direction
Oli Bell  Marketing Strategy
Jessica Grajczyk  Copywriting
Christopher Li  Design
Nick McDonald  Design
Gia Thompson  Production
Gabriel Cabrera  Photography


EXPLOREYOURNESS EXPLOREYOURNESS.com


WORK EXPERIENCE



Senior Graphic Designer

BZAM Ltd.
2024-2025

Digital Graphic Designer
BZAM Ltd.
2020-2024


Graphic Designer
West Coast Gifts
2019-2020

Digital Designer
Luvo Foods
2018-2019

Graphic Designer
BMD Multi-Lingual Technology
2017-2018

EDUCATION



Bachelor Degree
Journalism & Communication
The Chinese University of Hong Kong
2012-2016

CONTACT



+1 778 846 2926
christophertszchungli@gmail.com