© 2025 | christopher.li

Photography    




From concept to final edit, each photo series is crafted with intention. Whether it's lifestyle, studio, or e-commerce, every shoot is planned with a clear vision, supported by mood boards, thoughtful art direction, and tailored for the platform it lives on.


PROJECT #1


Lalolipop Product Photoshoot

MY SERVICES


Visual Identity
Art Direction
Photography
Photo Editing

CREDIT


Eduardo Camarena  Baker


Co-founded with my partner, Lalolipop specializes in whimsical, vintage-inspired bespoke cakes. To showcase our bold, vibrant colors, I developed a consistent photography style featuring intense lighting and well-defined shadows, capturing the playful spirit of our creations, as seen on our Instagram.

To learn more about Lalolipop, click here.













PROJECT #2


ness Lifestyle Product Photoshoot

MY SERVICES


Visual Identity
Art Direction
Photography
Photo Editing

CREDITS


Sabine Schwirtz  Visual Identity


This was ness’s first official photoshoot, and I led the entire process—from creating the mood board and sourcing models to capturing and editing the final images. The goal was to celebrate the creativity and individuality of every ness consumer.

To learn more about ness, click here.













PROJECT #3


BZAM Product Photoshoot

MY SERVICES


Visual Identity
Art Direction

CREDITS


Katherine Patton  Creative Direction
Matt Webb  Creative Direction
Gabriel Cabrera  Photography


A product photoshoot that blends '70s and '80s aesthetics into a dreamy retro fantasy—moody, dark, and full of mystery.

To learn more about BZAM, click here.













PROJECT #4


ness Product Photoshoot

MY SERVICES


Visual Identity
Art Direction

CREDITS


Katherine Patton  Creative Direction
Matt Webb  Creative Direction
Gabriel Cabrera  Photography


Inspired by ness SKUs and brand identity, this concept embraces hyper-nature, maximalism, and bold floral and fruity flavours.

To learn more about ness, click here.














PROJECT #5


Table Top Product Photoshoot

MY SERVICES


Visual Identity
Art Direction

CREDITS


Katherine Patton  Creative Direction
Matt Webb  Creative Direction
Gabriel Cabrera  Photography


Table Top is a value brand so I wanted the photoshoot to be day-to-day basic with intentional mess and punchy flash lighting to mimic daily photos taken by an iPhone.

To learn more about Table Top, click here.





WORK EXPERIENCE



Senior Graphic Designer

BZAM Ltd.
2024-2025

Digital Graphic Designer
BZAM Ltd.
2020-2024


Graphic Designer
West Coast Gifts
2019-2020

Digital Designer
Luvo Foods
2018-2019

Graphic Designer
BMD Multi-Lingual Technology
2017-2018

EDUCATION



Bachelor Degree
Journalism & Communication
The Chinese University of Hong Kong
2012-2016

CONTACT



+1 778 846 2926
christophertszchungli@gmail.com