Expertise
BRANDS
ness
Brand Identity
CASE STUDY #1
BZAM DUNKD
Product Line Launch
Product Line Launch
MY SERVICES
Visual Identity
Art Direction
Graphic Design
Motion Graphics
Email Marketing
Social Media Content
Web Support
CREDITS
Sister Merci Consultation
Matt Webb Creative Direction
Oli Bell Marketing Strategy
Jessica Grajczyk Copywriting
Adam Lang Web Development
In 2024, BZAM launched a new product line called DUNKD, and I was entrusted with developing its complete visual identity. This included creating the logo, packaging, digital assets, print materials, and leading the overall product launch campaign. To celebrate the launch, I also collaborated with the Marketing team and Sister Merci to produce a special promotional initiative—the “Slam, DUNKD Contest”, which turned out to be a major success.
To learn more about BZAM, click here.
33.33%
Open rate10.21%
Click rate96.2%
Delivery rate1,013
Customer Submissions849
Retailer SubmissionsCASE STUDY #2
Highly Dutch Brand Refresh & Cheese Campaign
MY SERVICES
Graphic Design
Motion Graphics
Email Marketing
Social Media Content
Web Design
CREDITS
Sister Merci Consultation
Matt Webb Creative Direction
Oli Bell Marketing Strategy
Jessica Grajczyk Copywriting
Previously, Highly Dutch was just another cannabis brand in a crowded market—its focus on organic products, while valuable, wasn’t unique. I collaborated with Sister Merci and the Marketing team to refresh and successfully relaunch the brand with a stronger, more distinct identity. To maintain momentum heading into the holiday season, we brainstormed and came up with a quirky, on-brand idea: a giveaway featuring a giant wheel of cheese. The campaign was clever, unexpected, hilarious and most importantly, highly engaging.
To learn more about the new odd Highly Dutch, click here.
46.65%
Open rate11.37%
Click rate96.9%
Delivery rate1,068
Customer Submissions244
Retailer SubmissionsCASE STUDY #3
ness Brand Refresh & Product Line Launch
MY SERVICES
Graphic Design
Motion Graphics
Email Marketing
Social Media Content
Web Support
CREDITS
Matt Webb Creative Direction
Oli Bell Marketing Strategy
Jessica Grajczyk Copywriting
In 2025, ness aimed to shift its focus from 510 vape cartridges to an entire new product line, All-in-One, prompting a brand refresh to align with the launch and strengthen its market presence. I’m leading the design for all launch assets, including a vibrant, flavor-inspired “Slushy” campaign that brings the product's essence to life, under the guidance of the Creative Director and VP of Brand.
To learn more about ness, click here.