Environmental Design

Making ideas tangible — display systems, installations, and IRL experiences with trackable impact.

CASE STUDY

Subway Installation

MY SERVICES

Graphic Design

CREDITS

Sister Merci Consultation
Oli Bell Marketing Strategy
Dawson Robertson Marketing Strategy
Jessica Grajczyk Copywriting

The challenge was to create an experiential in-store installation that drew people in and integrated ROI measurement without screaming "MARKETING" for Tokyo Smoke, one of the busiest foot-traffic stores in Toronto.

Working within a limited budget and the added complexity of integrating multiple brands into one cohesive experience, I partnered with the Marketing team and Sister Merci to create “THC Station”, a playful reimagining of a Toronto subway platform, inspired by the iconic TTC. Branded ads with QR codes, a custom newsstand, stickers, and spray paint elements were thoughtfully incorporated to unify the brands while maintaining an authentic, street-level vibe.

32%

QR Scan rate

27%

Sales lift on featured SKUs

“Most engaged display we’ve ever had”

Tokyo Smoke Store Manager